Dealer Apex can provide clients with a "Similar Car" follow-up program. Many people walk into a dealership, but simply do not purchase the car they walked in to buy. That is why our program gives them a choice. Our focus is on the car of interest, but we also give your leads up to three other choices as well. We've found that by giving consumers a choice of similar vehicles in their price range, dealerships are more likely to see consumers walk onto their showroom floors.