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Regardless of how someone goes about the research phase of car buying, everyone wants to experience a vehicle in person before making his or her final decision on a purchase.
The Importance of Following Up
It doesn’t matter how much advertising you have going on, or what promotions you’re running, it’s up to your sales team to make sure that every customer that walks into your lot ends up driving away in one of your vehicles. The same concept applies to your website. No matter what vehicle information or special features your may have, none of it will matter if a skilled sales person isn’t there to guide your website visitors into your lot to make their purchase. How then, can you ensure that your salespeople are doing a good job at pursuing internet leads and converting them into real prospects?
The only way to know for sure what your sales people are doing with your internet leads is to see for yourself exactly what they’re typing, how fast their response times are, and most importantly, if they’re even typing anything at all!
Staying Informed
To assist you with this process, Dealer Apex offers regular mystery shopping of your new inventory and your used inventory, complete with detailed reports that let you know exactly what your salespeople are typing to potential customers and how quickly they respond. We don’t stop there though. We’ll actually work one-on-one with your sales people and consult with them to help them understand how they can improve their responses to increase sales.
Mystery shopping is a must-have for a successful dealership, and a win-win situation for everyone involved. Your dealership and your sales people will improve their numbers, and customers will end up getting the service they deserve.
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