When shopping for new vehicles, consumers want to know what features each vehicle has for comparison purposes. We know from experience that the more features that are listed for a vehicle, the more interest is stirred up for that vehicle.
Importance of Vehicle features
Features are important because they provide a longer description of the automobile at the fingertips of the consumer. When shopping for a pre-owned vehicle, people are equally interested in a longer description. Customer perception is that vehicles with more equipment and features are better values. Whether it's your new or pre-owned inventory, building value keeps the potential customer interested and leads them to submit more inquiries.