Dealer Analysis is the first step we take in the web site building process. We have one of our professionals come to your dealership to examine where you are in the World Wide Web and how we can help you improve your internet market share.
- The first thing we look at is your inventory and how it is presented on the web. We check pictures, price points, and the information displayed as well as how easy it is for consumers to obtain that information.
- Secondly, we have a Q&A session with your internet staff to find out how they respond to any inquires they receive through their current web site. With the rising number of consumers who use the internet for research before buying a car, it is vital that your internet staff is sending out proper responses to consumers that are clear and to the point.
- Third, we check the degree of follow-up assistance that your Internet staff provides to each response. It is our goal to work hand-in-hand with your Internet team to improve the quality of your responses as well as the degree of follow-up in order to achieve the ultimate goal, which is more sales for your dealership.
With floor traffic down and internet sales up, it is imperative to have a strong presence on the web to maintain and exceed your market share.